ommercial Executive with more than 25 years of experience in multinational companies within the electrical materials and lighting industry, including Signify, formerly Philips Lighting, and LEDVANCE, formerly OSRAM.
My background is focused on technical solutions for Industry and Trade/Distribution channels. I have led commercial teams, managed businesses ranging from €25 million to €50 million, and developed strategies aimed at profitable growth, margin improvement, and cash flow generation.
My key strength lies in combining strategic vision with strong commercial execution, including channel development, key account management, and the professionalization of sales operations through KPIs, forecasting, CRM, pricing, and pipeline management.
I also bring extensive local and regional experience, working with international distribution networks and reporting to regional and global stakeholders.
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